Meet Our Inventions

Two simple tools that keep you fishing when your hands are busy.

Jig-A-Bite

The hands-free rod holder that straps to your leg. Keep your jig moving while you eat, bait up, or help the kids.

$50.00

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Bait-A-Bite

The belt-mounted bait cup you open and close with one hand. No more spilled bait, no more setting your rod down.

$20.00

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Built for Real Anglers

Every product we build is designed around the moments that interrupt your day on the ice.

  • Ever stop jigging to untangle your kid's line?

  • Ever stop jigging to eat lunch because you needed two hands for that huge sandwich?

  • Ever stop jigging because your feet were so cold you needed to warm them up?

  • Ever have to stop jigging because you dropped your bait puck and the bait spilled out?

What anglers are saying

  • Richie H. holding a big walleye on the ice, with the Jig-A-Bite strapped to his leg
    Being a former D1 athlete, fueling my body with the right food is always on my mind so I can keep my mind sharp and my body performing at its best. That doesn’t stop when I’m out ice fishing either. I used to have problems dropping my pole or missing fish because I was trying to eat while still fishing. But now, with the Jig-A-Bite, I can eat all I want while still hooking fish without even breaking a sweat!
    Richie H.Illinois

Our Story

It started on the ice, when Jen ("Boo-Boo") told her best friend Loren ("Wolfy") she wished she had a rod holder strapped to her leg so she could eat without missing a bite. Four days later, they had a working prototype -- and Never Miss A Bite was born.

We're a small family-owned business built by people who spend as much time on the ice as possible. Every NMAB product starts the same way—with a real problem one of us experienced while fishing.

Read Our Full Story

What anglers are saying

  • Sean G. smiling on the ice, holding a walleye
    Last winter was my first time using the Jig-A-Bite. After using it a few times, I realized how much easier it made ice fishing. It was nice being able to still jig my rod while I baited up, grabbed something to eat, check my phone, or even jig in another hole at the same time.

    It is very easy to use and it made my time on the ice a lot more convenient. After using it for a short period of time ice fishing last winter, I’d definitely say it’s something I’ll be bringing with me every time I go ice fishing.
    Sean G.Chicago

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